10.16.2009 – LAS VEGAS – Attendees of the BlogWorld & New Media Expo in Las Vegas will use their powerful roles as social networking pioneers for an historic Guinness World Record attempt — Most Widespread Social Network Message in 24 Hours. The attempt, which will urge those in attendance and hundreds of thousands of their followers across the globe to distribute the message #BeatCancer, will also raise money for non-profit cancer organizations. The attempt will begin Friday, October 16th at 9am PST and end on Saturday, October 17th at 9am PST. The BlogWorld & New Media Expo features keynotes and panels with some of the biggest names in social media. This is a mass effort to show how social media can be used for social good.

Attendees of the conference and people all over the Internet will be asked to send tweets, issue Facebook status updates and blog using #BeatCancer in their posts. These messages will then be tracked and registered by Radian6, the premier social media monitoring service.

“The team at BlogWorld is proud to be part of this record-setting social media event,” said Rick Calvert, CEO of BlogWorld/New Media Expo. “We’re especially excited that we can be the launch point for bringing people together to help fight cancer.”

“We’re always on the lookout for new and exciting ideas, and when approached about a mass social media experiment that plans to rally people to support the fight against cancer were happy to oblige in adjudicating this record attempt,” said Stuart Claxton, Guinness World Records® spokesperson. “This will be the largest social media record attempt to be considered by Guinness World Records and will set a benchmark for social media monitoring moving forward.”

The social media experience is being produced by EVERYWHERE , an Atlanta based social media communications and content company. EVERYWHERE came up with the idea in conversation with CNN anchor, Don Lemon and other members of the EVERYWHERE team. Lemon says “Social media takes the power of an idea to an entirely new level. One minute EVERYWHERE and I are casually mulling over the possibilities of setting a social media record, the next minute it’s a reality that could save lives. Social media for social good. Incredible!” James Andrews, Managing Partner of EVERYWHERE says, “We earn our living in social media, helping big brands be relevant in this space. Because of this, we realized that Twitter and Facebook have the capacity to create change, as we recently saw in Iran. We decided that BlogWorld was the perfect opportunity to launch an effort to get people all over the world to take on a cause that has affected every single family.”

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