Erica Hartfield, also known as “E-Diddy”, is Everywhere’s Senior Digital Producer. Erica produces social media experiences for all of our clients, including a regular online segment for CNN. She’s a wizard at helping brands, celebrities and executives find their space in the ever-changing social media landscape.

Erica launched her marketing career with Guerilla Tactics Media in Atlanta, GA working on campaigns for Truth.com and Exsto. She did a stint in New York doing digital media research for MTV Networks in New York. Back in her home state of Georgia, Erica joined Ketchum, the global PR firm, where she was an early member of their Interactive/Digital division. While at Ketchum, Erica was a leader in the online space conducting blogger outreach, producing online events and helping to create strategies for brands such as Monster.com, ConAgra Foods, Newell Rubbermaid, Geek Squad, Weight Watchers, and others.

Erica hails from Martinez, GA. In her spare time she blogs about her passion for music and her desire to take hip-hop dances lessons from one of the best choreographers, Luam. On her blog, 6inchvinyl.com, Erica shares her love of artistic expression by featuring new releases, interviews, and an analysis of the current state of the industry. She has also been a featured blogger on BlackWeb20.com, contributing blog posts that detailed web 2.0 trends relevant to African American culture.

Erica holds a degree in Management and a specialization in Marketing from the Georgia Institute of Technology in Atlanta, GA. She is also a member of Delta Sigma Theta Sorority, Inc.