Tweeting to #BeatCancer: 200,000+ Tweets So Far

By Pete Cashmore on Mashable

Twitter has been virtually taken over this weekend by a great cause: #BeatCancer gets brands to donate 1 cent for every tweet containing that hashtag. It’s been a huge success so far, with 200,000+ tweets being posted since the launch yesterday.

The campaign aims to break a Guinness World Record … Read More >>

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Social Media Campaign to Beat Cancer Eyes Record in Guinness Book

By Adam Ostrow in Mashable

Over the past few months, there’s been a tremendous amount of activity in utilizing social media for charitable causes. Perhaps the most notable recent example is Drew Carey’s bid of $1 million for the Twitter name @drew, with all of the proceeds being donated to cancer research.

Today, using the … Read More >>

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The Wall Street Journal: Firms Get a Hand With Twitter, Facebook

Entrepreneurs Hire Consultants to Promote Business on Social-Media Sites, but the Extra Cost Is Big Question

Sylvester Chisom began paying a consultant last summer to blog on Twitter, post status updates on Facebook and run marketing campaigns on both sites for his auto-detailing business.

He thinks the service, which costs $450 a month, is … Read More >>

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