Consistency is a luxury Haiti was never blessed with. What has persisted is the instinctual, innate ability of Haitian people to turn something seemingly ugly, into an incredible work of art. One could imagine that paint actually flows through the bloodlines of the Haitian people. Their colorful aesthetic pumping from some reservoir deep within … Read More >>
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I began my marketing career in the warm safe and stable arms of traditional media. Through a series of twists and turns I ended up at Everywhere, plum center in the middle of the SOCIAL MEDIA UNIVERSE. This vast and unknown arena has been a catalyst of growth to what had been my traditional … Read More >> 
Everywhere managing partner, Danica Kombol, along with Debbie Curtis-Magley, Public Relations Manager at UPS and Stephen Brown, Managing Director, Cohn & Wolfe, Atlanta, were featured on a panel today at the Social Communications & Content Marketing Leadership Forum presented by PR Newswire and the Business Development Institute. The half-day conference featured case studies … Read More >> This deck outlines the importance of socializing your business before you jump into the “sexy” or public side of Social Media. Brands know they need to get Social, as we’ve done a pretty good job of advocating the importance of “joining the conversation.” As a result, so much of the internal Social Media dialogue … Read More >> Check out this video re-cap chronicling our March blogger trip to Haiti led by Willa Shalit and the Fair Winds Trading team. Many thanks to David Lewis for lending his editing talents and Ms. Emeline Michel for granting us permission to use her music. Enjoy! Edited by: David Lewis / Music by: Emeline … Read More >> 
I always say that one of the most challenging jobs in the world has got to be that of a Social Media Manager in an organization that hasn’t fully bought into Social (and let’s face it, most still have not). Day after day of roadblocks and dismissals, feeling disconnected and misunderstood but … Read More >> 
Three months into 2011 and it may have already earned its title as the year of the social media blunder. First there was the Kenneth Cole debacle when the brand’s founder (allegedly) attempted to equate the “uproar” in Egypt with the excited demand for his new spring collection. Then there was the now infamous … Read More >> 
In a recent staff meeting, several of our team members discussed their bedtime reading materials – ranging from religious scriptures to gossip blogs to informational publications. Everyone agreed that they would like to read team building materials as well as more books that are specific to trends in general marketing and business. The idea was … Read More >> 
Relationship building is at the core of what we do at Everywhere. And while every campaign is unique, we swear by these ten, basic principles for blogger relations success. The Art (& Law) of Blogger Relations View more presentations from beeverywhere Share … Read More >> |
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