Everywhere | Social Media Marketing and Content Development » Uncategorized

Cracking the Code of Creativity

Kelly — Wed, 16 May 2012 20:13:44 +0000

I used to pride myself on this idea that I was born “creative,” a happy genetic coincidence, one of the lucky ones. I’ve played the part well. In high school my peers paid me to write their poetry assignments, at Halloween I played the role of the costume idea generator for friends ... Read More >>

Growing Up and Getting Social: Advice on Career in Marketing

Kelly — Wed, 30 Nov 2011 21:32:37 +0000

I began my marketing career in the warm safe and stable arms of traditional media. Through a series of twists and turns I ended up at Everywhere, plum center in the middle of the SOCIAL MEDIA UNIVERSE. This vast and unknown arena has been a catalyst of growth to what had been my traditional education. ... Read More >>

Takeaways from the PR Newswire Social Communications & Content Marketing Forum

Britton — Tue, 15 Nov 2011 19:55:01 +0000

Everywhere managing partner, Danica Kombol, along with Debbie Curtis-Magley, Public Relations Manager at UPS and Stephen Brown, Managing Director, Cohn & Wolfe, Atlanta, were featured on a panel today at the Social Communications & Content Marketing Leadership Forum presented by PR Newswire and the Business Development Institute.

The half-day conference featured case studies of ... Read More >>

The Starter Kit: What Every Brand Should Have Before ‘Joining the Conversation’

msciocia — Wed, 29 Jun 2011 18:11:04 +0000

This deck outlines the importance of socializing your business before you jump into the “sexy” or public side of Social Media. Brands know they need to get Social, as we’ve done a pretty good job of advocating the importance of “joining the conversation.” As a result, so much of the internal Social Media dialogue is ... Read More >>

‘Heart of Haiti’ Blogger Trip Video

msciocia — Fri, 03 Jun 2011 16:10:45 +0000

Check out this video re-cap chronicling our March blogger trip to Haiti led by Willa Shalit and the Fair Winds Trading team. Many thanks to David Lewis for lending his editing talents and Ms. Emeline Michel for granting us permission to use her music.

Enjoy!

Edited by: David Lewis / Music by: Emeline Michel

Ready or Not: Priming Your Organization for Social Media Success

msciocia — Tue, 17 May 2011 03:02:00 +0000

I always say that one of the most challenging jobs in the world has got to be that of a Social Media Manager in an organization that hasn’t fully bought into Social (and let’s face it, most still have not). Day after day of roadblocks and dismissals, feeling disconnected and misunderstood but not ... Read More >>

Stuff Happens. So, Now What?

msciocia — Sat, 16 Apr 2011 10:20:41 +0000

Three months into 2011 and it may have already earned its title as the year of the social media blunder. First there was the Kenneth Cole debacle when the brand’s founder (allegedly) attempted to equate the “uproar” in Egypt with the excited demand for his new spring collection. Then there was the now infamous f-bomb ... Read More >>

Everywhere Book Club: The Energy Bus

erica — Wed, 16 Mar 2011 10:25:55 +0000

In a recent staff meeting, several of our team members discussed their bedtime reading materials – ranging from religious scriptures to gossip blogs to informational publications. Everyone agreed that they would like to read team building materials as well as more books that are specific to trends in general marketing and business. The idea was introduced ... Read More >>

The Art (& Law) of Blogger Relations

msciocia — Mon, 14 Mar 2011 10:28:11 +0000

Relationship building is at the core of what we do at Everywhere. And while every campaign is unique, we swear by these ten, basic principles for blogger relations success.

The Art (& Law) of Blogger Relations

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Share and ... Read More >>