New social media company formed to assist brands and individuals tell their stories and reach consumers via social media tools

06.27.2009 – Navigating today’s social media landscape for both brands and individuals has become a confusing experience leaving many paralyzed and thus choosing the path of “indecision” on where, how and why to begin. With several options to tell a brand story and speak to your consumers where does one launch their real estate?

Everywhere, an Atlanta based social media company launched this week to help brands and individuals reach their consumers utilizing social media tools. Storytelling, brand-building and image creation has evolved with the advent of social media technology like Twitter, Facebook, Youtube and Ustream. Everywhere works with brands to design a unique storytelling strategy that stitches together the often confusing digital tapestry. Their current clients includes Delta, legendary actress Jane Fonda and Hip-Hop producer Jermaine Dupri.

The company was founded by three partners who bring together a unique mix of traditional brand marketing, entertainment and technology backgrounds. James Andrews, formerly VP, Ketchum Digital, is a highly regarded expert in online marketing, social media and entertainment. While at Ketchum he worked on social media strategies with Fortune 500 brands FedEx, Monster, Best Buy, Nokia and Newell Rubbermaid. Andrews brings a rare mix of marketing, digital and entertainment and is a contributor to Fast Company and CNN. Danica Kombol, former VP, Ketchum, has been a producer at Sesame Street and Saturday Night Live is a partner at Everywhere. Tamara Knechtel, formerly SVP, Operations at Radio One, brings a wealth of experience in broadcast media and business development as Everywhere’s third partner.

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