SOCIAL MEDIA STRATEGY
Mapping social media tactics to your traditional approach is what we do and do well. You no longer need to think about Social Media as something additional or “other” we weave digital communications execution into the fabric of your ongoing campaigns.
BLOGGER OUTREACH & COMMUNICATION
With strong traditional and credible public relations experience, we craft online communication strategies specifically to reach the world of bloggers, online influencers and digital thought leaders with your message. Our approaches include the creation and distribution of social media press releases, blogger press conferences, online message shaping, and online reputation management
ONLINE CONTENT PRODUCTION, DEVELOPMENT AND SYNDICATION
We look at online storytelling as an art and a science. We love to help our clients think about their messages as unique story lines in a script. Each of our partners has worked in senior roles in TV, Radio and Entertainment and support our clients as “Producers of Social Media Experiences.” Whether it’s helping shape the focus of blog content, counseling on best usage of online video, producing an online radio show or mapping social media tactics to an event we specialize in helping clients use all the social media tools for effective messaging.
ONLINE COMMUNITY DEVELOPMENT & MONITORING
Interested in building a niche specific community around you, your product/company or values? We pride ourselves in having proven experience in developing digital real estate for our clients and helping guide them on how to become the mayor of their towns. Whether a Facebook group, Ning Community or other third party solution, let us help you establish, nurture and monitor your newly galvanized tribe online.
ONLINE REPUTATION MANAGEMENT
With an increase of places for conversations about you or your brand it can feel impossible to keep track of what is being said. Our client and experience with monitoring and protecting brands online has included Fortune 500 companies, senior level executives and high profile celebrities. We counsel our clients on how to best listen to the social web and respond to what is being said about you.
DIGITAL WORKSHOPS
There are times when a workshop around social media best practices and business cases may be necessary to jump-start social media thinking in an organization. Let us come in and spend time with your team providing an overview of research and best practices in social media/online basics.