A lady marketer makes a foray into the world of dad blogging at the phenomenal Dad 2.0 Summit.by Kelly Heisler
At Everywhere, we are a female owned and mostly female staffed agency. Over the four years we’ve been in business our “We are Woman, Hear Us Roar” war cry has formed an empire in the social space predominantly ruled by estrogen.
We love mom bloggers. We get them. We know what they like and we know what resonates with their audience. We’ve collaborated and succeeded with these lovely ladies, hosted Wise Women Wednesday sessions and supported women empowerment initiatives in our community.
As our client list continues to expand we have found ourselves in unfamiliar territory. One in which some of our brands are better, if not equally suited for a man. It seems in our lady power party, we may have neglected a segment of very influential writers who just so happen to have a Y chromosome.
It wasn’t until my maiden voyage to Dad 2.0 Summit that I realized not only were men suitable for super manly products like shave gel, lawnmowers and shoeshine, but there is an increasing number of men taking the majority role or equal control of rearing their children and heading up the household.
Dad 2.0 Summit was filled with talented writers, businessman and entrepreneurs. In between evenings of raucous karaoke and whiskey tastings, we heard painfully funny, vulnerable and relatable stories of fatherhood. Speakers like Ted Rubin brought the crowd to tears with stories of fighting for a relationship with your children in the face of controversy. Black Hockey Jesus, spoke with poetic eloquence bringing a resounding depth to the often-bumbling stereotype portrayed by dads in the media. These men are sharing their stories and building communities that spread much further than just their fellow fathers.
As brand managers these authentic and genuine voices are just the sort of people we need. As an agency, in order to truly be “Everywhere” we absolutely must include everyone. So bring it on boys, we’re ready to share our clubhouse.
Click here for more recaps from of Dad 2.0 Summit.