Last week, our team attended a PRSA function focused on managing high-profile social media crises within the high tech community. Near the end, one attendee asked whether social media served as a relevant tool for B2Bs. Below we’ve rounded up another week’s worth of social advice and blog posts for B2B marketers, which helps to support and answer this question.
Hubspot: 9 Common and Costly B2B Social Media Marketing Mistakes - “In a world in which 60% of the sales cycle is over before a lead ever talks to a salesperson, it has never been more important for marketing to be involved early in the buying process. Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads.”