From hosting social media influencers on a party bus in the Hamptons for our client Qualcomm while schmoozing with the likes of Khloe Kardashain Odom and The Real Housewives of New York’s Bethenny Frankel to throwing swanky blogger events at Sundance, in Harlem and at SXSW, Everywhere is known for hosting oversized social media events and managing social campaigns.
Beyond planning and socializing, It’s at events like these where we have the opportunity to go beyond the blog posts, tweets and bios of these socially-savvy individuals, and get to know bloggers first-hand.
Recently, we hosted an after-party on behalf of Macy’s, celebrating their Romare Bearden exhibit at a favorite local pizza joint called Nancy’s in Buckhead, Georgia. By chance, that’s when we happened to bump elbows with Kia Morgan Smith, super mom by day, blogger by night and founder of Atlanta Diaper Relief in every spare waking moment. Oh, and did I mention that Kia has five kids?
Many moms struggling to pay their bills and make ends meet are faced with a harsh choice some mornings: bus fare to work or diapers? Just like there is no free lunch, there are no free diapers. With this realization in mind, Kia founded Atlanta Diaper Relief, a nonprofit organization dedicated to giving low-income families free diapers.
Did you know that one in three moms in the United States struggle to find money to pay for diapers? Or that food stamps don’t cover diapers? Atlanta Diaper Relief provides diapers to mothers in need and hand delivers diapers to daycares.
Right then and there at Nancy’s Pizza in Buckhead, Kia and I decided to host a tweetup fundraiser…and to make it a real “wet your pants good time” with karaoke! Nancy’s is also home to Buckhead’s best karaoke spot, and the owner is a major supporter of local do-gooders. With Everywhere hosting, we decided to invite everyone we know and simply asked that all attendees show up with a bag of diapers.
The Everywhere team threw themselves into planning the karaoke tweetup with gusto. We invited every blogger we knew in a 60-mile radius, and soon our online invite list was brimming with rsvps. Our good friend, Marc Bolden, newly minted Ciroc ambassador to Atlanta, offered to provide as much Ciroc as we could possibly consume… but what to name the specialty cocktail? Our resident wit, Kelly Heisler, came up with the name “Baby Maker” and party-planner extraordinaire, Marleisse Stephens, researched blue and pink Ciroc-inspired drinks. Of course friends of ours know that we never do any event without TammePha Really Real cupcakes, whom we asked to concoct Ciroc-inspired flavors. Needless to say, she jumped at the challenge.
Truth? In Atlanta, there’s a different social media event nearly every week. With our social friends and tweeps, we get together to deconstruct Facebook or review the latest Pinterest campaigns – quite different from off-key singing and tweets! #WeSing4Diapers was just an old-fashioned good time with a great group of blogging and tweeting friends in attendance and a major fundraising component thrown in. When all was said and done, we collected more than 2,600 diapers for Atlanta Diaper Relief over the course of a few hours and brought 67 attendees to tweet, sing and munch on Ciroc-infused cupcakes. We also took over the Twittersphere in Atlanta that night – our Twitter impressions alone totaled 313,742. And along the way, we laughed so hard we almost needed diapers ourselves!